NAS creates visual design for The Sense of Music by PACE Foundation

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The Sense of Music: A classical concert that showcases the use of music recognition technology and animation to bring music into a visual medium

 

TAIPEI, TAIWAN (October 20, 2017) – The Sense of Music, funded by the International Pacing Art Culture Education Foundation (PACE), is a classical concert performed in a revolutionary style. New technology and animation will be used to bring the music into a visual medium, thus creating a brand new concert-going experience for not only novices to classical music, but also for those who already appreciate the genre. The concert will be held on November 2, 2017 at the National Concert Hall. Next Animation Studio is proud to be participating in this historic event in leading the visual design of the performance. The studio’s production team worked side-by-side with sound specialists from Academia Sinica to transform the music into visual abstractions that would engage a live audience.

“It’s not often we come across the opportunity to animated something beautifully abstract as music. The team got creative with their approach, and we are excited to share the results to a live audience.” said Indra Suharjono, CEO of Next Animation Studio.

As the digital world becomes more advanced, more opportunities to connect new audiences with classical music through have presented themselves. By incorporating digital visualization technology into the performance, The Sense of Music classical concert fulfills PACE’s mission to find innovative ways of attracting new audiences to classical music.

“Our foundation was founded upon promoting classical music and music education, and allowing a wider audience in Taiwan to listen and be inspired by classical music.” said Li Yi-Rong, PACE CEO.

The new musical recognition technology behind The Sense of Music was developed by Dr. Su Li and his team from Academia Sinica. Computers will behave almost as if they are artists; following along the sheet music and detecting pitch and frequency during the live concert, then projecting real-time visuals as each classical piece is performed. The result is captivating visuals that complement the music, which creates an experience that is richer and more engaging for concert-goers.

“Our technology provides musicians a new visual content, creating this new form of music experience, using technology to express music.” says Dr. Si Li, Professor at Academia Sinica.

The Sense of Music will showcase popular classical masterpieces from Mozart and Schubert. The concert will also feature Brahm’s piano quintet in F minor, as 2017 marks the 120th anniversary of Brahms’ passing. The evening will feature both internationally and locally renowned musicians: Russian cellist Alexander Rudin, Taiwanese pianist Yeh Lu Na, Hsu Shan Chi, Japanese violinist Arata Yumi and Taiwanese violinist Wang Zhi Shin.

Concert information as below:

The Sense of Music (Chinese:《日新‧樂譯》跨界科技音樂會)
Thursday, November 2, 2017 | 19:30 – 21:30
National Concert Hall
Ticketing information: https://www.artsticket.com.tw/CKSCC2005/Product/Product00/ProductsDetailsPage.aspx?ProductID=hsobWfDDQ3Q7f4Oabcdef0P2Kz